Speakeasy Marketing _August 2017

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BIO PHOTOS: SHOULD YOU SMILE? GET PAID ‘20:20 PROJECT MANAGEMENT’ HOW THE MOST SUCCESSFUL ATTORNEYS SET GOALS INGENIOUS WAY TO CUT DOWN ON NO-SHOWS

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Ingenious Way to Cut Down on No-Shows There are generally three reasons why a good potential might flake: (1) They feel intimidated by you. (2) Another attorney made them a better offer. (3) They’re not serious about working with you.

Over the last six years, I’ve known and become close to well over 1,000 attorneys.

Here’s something interesting I’ve noticed.

However ...

The most successful attorneys are great at setting goals. That is, it appears to be a key skill they mastered while climbing to the top.

There’s one strategy you can use — a simple, yet clever, marketing tactic that adds almost nothing to your firm’s overheads. This strategy solves all three of these objections and gets potentials showing up to your in-office consults.

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