TARIK AND RYAN WITH EVENTLAB TEAM MEMBERS (FROM LEFT) ELIF STONEMAN, ISOBEL HEALEY AND DECLAN STONEMAN
was bigger than us,” Stoneman says. “The events industry needed something that didn’t exist yet - a purpose-built event logistics platform to act as a single source of truth for the entire event delivery process.” That realisation transformed an internal system into EventLab – a Tasmanian-built platform now being used across an increasingly diverse range of live events. While its origins are in major music festivals, the software is not limited to them. Festivals, markets, conferences, sporting events, community events and indoor venues all bring their own logistical challenges, while the scale can range from smaller council-run events to productions involving thousands of people. “There’s no size limit, it’s not built for one particular kind of event,” says Limb. “It scales and adapts to whatever you’re running. We’ve got councils using it for small community events and markets, right through to large music festivals, conferences and sporting events.”
events have become increasingly difficult, efficiency is about more than convenience. Across Australia, festival organisers have faced rising production, staffing and operating costs, making the ability to reduce duplicated work, prevent mistakes and use people more effectively increasingly valuable. EventLab cannot make those pressures disappear. But Limb said removing unnecessary administration and connecting teams could give organisers back something particularly precious during event production: time. “Having everyone connected and able to manage an event this way saves a lot of money,” he says. “It means less time spent planning, and fewer mistakes. Event organisers already wear a lot of hats, and giving them one connected system instead of a scattered stack is what makes that a lot more manageable. “At a time when it’s become so much more expensive to run a festival, that matters more than ever. This is crucial for the events industry as it prevents costly mistakes and makes the whole delivery process
And at a time when the economics of delivering
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Tasmanian Hospitality Review February/March Edition
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