Real Estate Journal — Owners, Developers & Managers — April 24 - May 14, 2015 — 5B
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M id A tlantic
O wners , D evelopers &M anagers Documenting journey of growth and innovation Crystal Windows debuts 25th Anniversary corporate video F
Founded in 1984, AccuTech is one of the few New Jersey firms with a proven record of accomplishment in preparing and managing complete environmental sampling and remediaiton projects.
AvAilAble ServiceS: • LSRP • Preliminary Assessments • Site Investigations • UST Closure and Removal • Remedial Services
LUSHING, NY — Crystal Window & Door Systems recent- ly debuted its new corporate video, which was created to commemorate its 25th An- niversary year of operations. The Crystal corporate video, entitled “Crystal Windows– The Story of Us,” documents Crystal’s incredible journey of growth and innovation from immigrant start-up to major American manufac- turer. The corporate video pre- miered at the Crystal 25th Anniversary Employee Gala in February to over 1,000 employees, their families and business guests. Follow- ing this event, the video has been integrated in numer- ous marketing, sales and social media efforts, and it is prominently featured on the homepage of the company’s website. “Our sales personnel use the video in their introduc- tory sales meetings with prospective customers, and our production and purchas- ing executives use it when meeting with new suppliers and business partners. It’s a huge hit,” said Steve Chen , Crystal’s COO. “The video is also an integral part of company presentations to the investment and economic development communities, as it not only tells our history but it sets the stage for future growth.” Crystal retained Echelon Marketing & Design of New York and its Emmy-Award winning director to create the video. The production company traveled a total of 6,000 miles across the na- tion to visit all of Crystal’s manufacturing facilities, interviewed many Crystal ex- ecutives and employees, and shot over 200 hours of action to make the final 3 minute, 15 second corporate video. The production effort was guided by Crystal’s in-house market- ing staff led by marketing manager Steven Yu . “We wanted something unique, not just a boring chronology of our company, but something that conveys our inspiring entrepreneur- ial spirit, the work ethic of all our employees, and our Made-in-America products” said Chen. “I believe our corporate video achieves this and much more.” n
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AccuTech Environmental Services, Inc. 43 West Front Street - Rear Suite, Keyport, NJ 07735
Phone: 732-739-6444 • Fax: 732-739-0451 www.accutechenvironmental.com
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