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ASSOCIATION STATISTICS
tistics
tment (Acquisition)
How has your membership changed in the past one year period?
MEMBERSHIP CHANGE IN PAST YEAR
ement
Total (n = 823)
Individual (n = 373)
Trade (n = 240)
Combination (n = 210)
Increased
45% 26% 28%
46% 28% 26%
46% 23% 30%
44% 24% 30%
Decreased
al and Reinstatement (Retention)
Remained the same
Not sure
1%
1%
<1%
2%
y Compared to 2018, there is a slight downturn in the percentage of associations reporting increases in membership over the past year (45% vs. 48% in 2018). Similar to results from 2018, one-quarter of associations report declines in membership in the past year (26%), while 28% report no change. y Across all types of organizations, most report increases in membership over the past year, although the percentage of trade associations reporting increases has dropped since 2018 (46% vs. 52% in 2018). y Associations reporting declines in membership over the past year are significantly more likely to also report renewal rates below 80% (35%
vs. 23% with renewal rates over 80%), while associations reporting increases in their one- year membership are significantly more likely to report increases in their five-year overall membership, new member acquisitions, and overall renewal rates. y More than half of associations with annual budgets over $20 million report increases in their membership over the past year (56%). Furthermore, associations reporting a renewal rate of at least 80% for first-year members are significantly more likely to report overall increases in membership over the past year (52%). Conversely, those with new member renewals less than 80% are significantly more likely to report declines in overall membership over the past year.
nd Goals
ership Structure
Association
ics of Your Association
Associations reporting increases in their five-year membership numbers are significantly more likely to also report increases in membership over the past year, increases in their new members, and increases in their overall renewal rates.
m
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