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ASSOCIATION STATISTICS SECTION 1 Association Statistics
SECTION 2 Member Recruitment (Acquisition)
PERCENTAGE INCREASE IN MEMBERSHIP OVER PAST YEAR
SECTION 3 Member Engagement
Total (n = 372)
Individual (n = 170)
Trade (n = 110)
Combination (n = 92)
Mean % Increased*
8% 5%
8% 4%
8% 5%
10%
5% SECTION 4 Member Renewal and Reinstatement (Rete
Median % Increased
Increased 1% to 5% Increased 6% to 10% Increased 11% to 50% Increased more than 50%
59% 20% 20%
63% 18% 19%
60%
50% 26% 23%
SECTION 5 Social Media
19%
20%
1%
1%
1%
1%
SECTION 6 CHALLENGES and Goals
*Means are influenced by high and low numbers in the data set.
y Overall findings for associations reporting increases in their membership are almost identical to those from 2018. The median increase is 5% overall, with more than half of associations (59%) reporting an increase of 1% to 5% in overall membership over the past year.
y IMOs are most likely to report increases of up to 5% (63%; up from 57% in 2018), while 60% of trade associations and 50% of combination associations report increases at this increment (down from 62% for trade associations in 2018, and down from 57% for combination associations in 2018). Compared to IMOs and trade associations, combination associations are more likely to report increases over 5% (50%).
SECTION 7 Dues and Membership Structure
SECTION 8 Managing Your Association
SECTION 9 The Demographics of Your Association
SECTION 10 Words of Wisdom
PERCENTAGE DECREASE IN MEMBERSHIP OVER PAST YEAR
Total (n = 210)
Individual (n = 103)
Trade (n = 56)
Combination (n = 51)
Mean % Decreased* Median % Decreased
6% 4%
5% 4%
5% 3%
7% 4%
Decreased 1% to 5% Decreased 6% to 10% Decreased 11% to 50% Decreased more than 50%
65% 25%
65% 24%
66% 27%
65% 24% 10%
9% 1%
11%
7%
-
-
2%
*Means are influenced by high and low numbers in the data set.
y Of associations reporting declines in their membership, the median decrease in membership over the past year is 4%, mirroring findings from 2018, with most associations reporting declines of up to 5% (65%). There is an increase in the percentage of associations
reporting declines of 6% to 10% compared to the previous research (25% vs. 20% in 2018). Trade associations are slightly more likely than other types of organizations to report declines of 6% to 10% in their membership over the past year (27% vs. 24%).
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