1
ASSOCIATION STATISTICS
s
t (Acquisition)
Over the past five years, how has the total percentage of your membership changed?
t
CHANGE IN MEMBERSHIP OVER PAST FIVE YEARS
d Reinstatement (Retention)
Total (n = 812)
Individual (n = 365)
Trade (n = 238)
Combination (n = 209)
Increased Decreased
50% 31% 14%
51% 31% 14%
51% 29% 16%
48% 32% 13%
Remained the same
oals
Not sure
4%
4%
4%
6%
ip Structure
y Over the past five years, half of associations report increases in membership (50%), a slight decline from 2018 (53%). Close to one-third of associations report declines in membership over the past five years (31%), slightly higher than in 2018 (29%). y Fewer trade associations are reporting increases in membership over the past five years compared to 2018 (51% vs. 56% in 2018), with a corresponding increase in the percentage that are reporting membership losses (29% vs. 23% in 2018). A slightly lower proportion of combination associations are reporting increases over the past five years compared to 2018 (48% vs. 51% in 2018).
y Associations reporting increases in their five- year membership numbers are significantly more likely to also report increases in membership over the past year, increases in their new members, and increases in their overall renewal rates. Similarly, associations reporting increases in their new members of at least 60% are significantly more likely to report increases over the past five years.
ciation
f Your Association
Echoing findings from 2018, the median percentage increase in membership over the past five years is 12%.
800.644.6646 | 703.739.1000 | WWW. MARKETINGGENERAL .COM
14
Made with FlippingBook Ebook Creator