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ASSOCIATION STATISTICS SECTION 1 Association Statistics
SECTION 2 Member Recruitment (Acquisition)
PERCENTAGE INCREASE IN MEMBERSHIP OVER PAST FIVE YEARS
SECTION 3 Member Engagement
Total (n = 408)
Individual (n = 186)
Trade (n = 121)
Combinati on (n = 101)
Mean % Increased* Median % Increased
28% 12% 29% 18% 44%
29% 12% 29% 18% 42%
19% 10% 27% 23% 42%
38% 14% 30% 13% 49%
SECTION 4 Member Renewal and Reinstatement (Rete
Increased 1% to 5% Increased 6% to 10% Increased 11% to 50% Increased more than 50%
SECTION 5 Social Media
9%
11%
8%
9%
SECTION 6 CHALLENGES and Goals
*Means are influenced by high and low numbers in the data set.
y Echoing findings from 2018, the median percentage increase in membership over the past five years is 12%. A slightly higher percentage of associations are reporting growth of up to 5% over the past five years compared to 2018 (29% vs. 25% in 2018). The largest proportion of associations report increases of 11% to 50% over the past five years (44%).
y Combination associations have the highest median growth over the past five years (14%), compared to 12% for IMOs and 10% for trade organizations. Combination associations are also the most likely to report increases of over 10% (58%). SECTION 8 Managing Your Association SECTION 7 Dues and Membership Structure
SECTION 9 The Demographics of Your Association
SECTION 10 Words of Wisdom
PERCENTAGE DECREASE IN MEMBERSHIP OVER PAST FIVE YEARS
Total (n = 251)
Individual (n = 114)
Trade (n = 70)
Combination (n = 67)
Mean % Decreased* Median % Decreased
13% 10% 30% 26% 44%
13% 10% 29% 26% 44%
13% 10% 33% 21% 46%
13% 10% 27% 31% 40%
Decreased 1% to 5% Decreased 6% to 10% Decreased 11% to 50% Decreased more than 50%
1%
1%
-
2%
*Means are influenced by high and low numbers in the data set.
y For associations reporting membership declines over the past five years, the median decline is 10%. This does not vary based on type of membership organization. Most associations report membership declines of 11% to 50% (44%). This represents an increase in the percentage of associations
reporting losses at this level since the previous study (39% in 2018). Combination associations are more likely to report mid-level declines (6% to 10%) compared to IMOs or trade associations (31% vs. 26% for IMOs and 21% for trade associations).
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