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ASSOCIATION STATISTICS
s
t (Acquisition)
In the past one year, how has your member renewal rate changed?
t
CHANGE IN MEMBER RENEWAL RATE OVER PAST YEAR
d Reinstatement (Retention)
Total (n =787)
Individual (n = 351)
Trade (n = 232)
Combination (n = 204)
Increased Decreased
23% 24% 47%
24% 26% 43%
22% 20% 54%
21% 25% 45%
Remained the same
Not sure
6%
7%
3%
9%
oals
y Close to one-quarter of associations report either an increase in their overall renewal rates (23%; down from 27% in 2018) or a decline in their overall renewal rates (24%). Most associations report no change in their renewal rates over the past year (47%; up from 42% in 2018). Trade associations are most likely to report that their renewal rates have remained the same (54%; up from 48% in 2018), compared to IMOs (43%; up from 38% in 2018) or combination associations (45%; up from 43% in 2018). y Associations with renewal rates at or above 80% are significantly more likely to indicate that their overall renewal rate has remained the same. However, associations with renewal rates less than 80% are significantly more likely to report some sort of change in their renewal rates, either increases or declines. Associations reporting increases in their overall member renewals are also more likely to report increases in their membership numbers in the past year.
y Associations with new member renewals below 60% are significantly more likely to report declines in their overall renewal rates. The largest IMOs (20,000 members or more) and larger trade organizations (over 100 members) are significantly more likely to report increases in their renewal rates compared to smaller associations.
ip Structure
ciation
f Your Association
Associations with renewal rates at or above 80% are significantly more likely to report increases in their membership over the past year.
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