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ASSOCIATION STATISTICS SECTION 1 Association Statistics
SECTION 2 Member Recruitment (Acquisition)
PERCENTAGE INCREASE IN MEMBER RENEWAL RATE OVER PAST YEAR
SECTION 3 Member Engagement
Total (n = 179)
Individual (n = 85)
Trade (n = 52)
Combination (n = 42)
Mean % Increased* Median % Increased Increased 1% to 5% Increased 6% to 10% Increased 11% to 50%
11% 3%
11% 3%
13%
7% 3%
SECTION 4 Member Renewal and Reinstatement (Rete
4%
65% 15% 13%
64% 13% 17%
64% 19%
71% 14% 12%
SECTION 5 Social Media
8%
Increased more than 50%
7%
7%
10%
2%
SECTION 6 CHALLENGES and Goals
*Means are influenced by high or low numbers in the data set.
y The median renewal rate increase is 3%. Similar to 2018, about two-thirds of associations report increases of up to 5% in their membership renewal rates (65% vs. 67% in 2018). Combination associations are most likely to report increases at this level (71%; up from 65%
in 2018), compared to IMOs (64%; down from 66% in 2018) or trade associations (64%; down from 71% in 2018). IMOs are most likely to report renewal rate increases above 10% (24%; up from 19% in 2018).
SECTION 7 Dues and Membership Structure
SECTION 8 Managing Your Association
SECTION 9 The Demographics of Your Association
SECTION 10 Words of Wisdom
PERCENTAGE DECREASE IN MEMBER RENEWAL RATE OVER PAST YEAR
Total (n = 188)
Individual (n = 90)
Trade (n = 47)
Combination (n = 51)
Mean % Decreased*
7%
5%
9% 5%
7%
Median % Decreased
3%
3%
4%
Decreased 1% to 5%
66%
71%
62%
63%
Decreased 6% to 10%
18%
18%
15%
22%
Decreased 11% to 50%
15%
11%
21%
16%
Decreased more than 50%
1%
-
2%
-
*Means are influenced by high or low numbers in the data set.
y The median decline in member renewals is also 3%, with two-thirds of associations reporting drops of up to 5% (66%; down from 70% in 2018). Trade associations are least likely to
report the smaller declines (62%; down from 73% in 2018), but are most likely to report declines over 10% (23%; up from 7% in 2018).
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