ABOUT MARKETING GENERAL INCORPORATED Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership, improve retention, enhance member engagement, grow revenue, and gain new insights through market research and analysis. Additional information can be found at www. MarketingGeneral .com or by contacting us at 703.739.1000 .
Marketing General Incorporated has been publishing the Membership Marketing Benchmarking Report annually since 2009. Every year, our creative and research teams put together this in-depth study of the strategies and tactics that membership organizations from the US and from around the world use to recruit new members, engage and renew those members, and reinstate lapsed members.
TONY ROSSELL Senior Vice President Tony Rossell is Senior Vice
ADINA W. WASSERMAN, PhD Director of Research Adina W. Wasserman, PhD, is Director of Research at Marketing General Incorporated. Dr. Wasserman is renowned for pioneering the concept of Indispensability Measurement for associations. In addition, she has created engagement measurements including the Customer Relationship Index and the Communications Effectiveness Index. She earned her undergraduate degree at the University of Michigan, Ann Arbor, and completed her Master’s and PhD in social psychology at
MATT KERR, MA Market Research Manager Matt Kerr is a Market Research Analyst at Marketing General Incorporated. He has more than 10 years’ experience in market research and analysis. Before joining MGI, he worked in the consumer and non-profit market research sector, leading numerous research projects for Fortune 500 companies and globally-recognized non-profit organizations. He earned his undergraduate degree at Kenyon College and his Master’s degree at the University of Arkansas.
President of Marketing General Incorporated in Alexandria, VA. A frequent writer and speaker on membership marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2016). He also writes the “Membership Marketing Blog” and has over 30 years of experience in helping organizations grow their membership. Tony can be reached at 703.706.0360 or at Tony@ MarketingGeneral.com.
Matt can be reached at 703.706.0364 or MKerr@ MarketingGeneral.com.
Florida State University. Adina can be reached at 703.706.0373 or at AWasserman@ MarketingGeneral.com.
FOR MORE INFORMATION: 703.739.1000 | 800.644.6646 WWW. MARKETINGGENERAL .COM
YEARS
I N C O R P O R A T E D
© 2019 Marketing General Incorporated
A SPECIAL THANKS to Nicole Tomes Clark, Diane Platt, and Regina Shea for their help in the production of this report.
Made with FlippingBook Ebook Creator