The_2019_Membership_Marketing_Benchmarking_Report (1)

SECTION 2 Member Recruitment (Acquisition)

3

SECTION 3 Member Engagement

MEMBER ENGAGEMENT

SECTION 4 Member Renewal and Reinstatement (Ret

SECTION 5 Social Media In the past fiscal year, how have member engagement and participation changed within each of the following areas? Please indicate N/A if a particular item is not offered or not relevant to your association.

SECTION 6 CHALLENGES and Goals

TOTAL

SECTION 7 Dues and Membership Structure

Participation in your public social network

1%

35%

64%

Participation in your private social network

56%

3%

41 %

SECTION 8 Managing Your Association

Participation in your young professional program

6%

39%

55%

SECTION 9 The Demographics of Your Association

Attendance at webinars

44%

51 %

5%

Attendance at your annual conference/trade show Number of members who acquire or maintain a certification within your organization Number of visits to members-only section of website

13% SECTION 10 Words of Wisdom

38%

50%

11%

40%

50%

4%

47%

50%

6%

48%

Participation in your mentoring program

46%

Attendance at your professional development meetings

9%

48%

43%

6%

53%

41 %

Number of membership upgrades

Donations to your association foundation or PAC

14%

50%

36%

7%

57%

36%

Use of career services (e.g., Career Center)

Purchase or maintain insurance through your organization Non-dues product purchases (other than previously checked)

11%

56%

33%

9%

58%

33%

8%

63%

29%

Volunteerism with your organization

Book or directory purchases

21%

56%

23%

Non-dues service purchases (other than previously checked)

7%

71 %

22%

Increased Stayed the same Decreased

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