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ion)
MEMBER RENEWAL AND REINSTATEMENT
When do you start the renewal effort?
START RENEWAL EFFORT
Total (n = 703)
Individual (n = 312)
Trade (n = 210)
Combination (n = 181)
Immediately after welcoming Prior to 6 months before expiration At 6 months prior to expiration
6% 4% 4% 3% 9%
6% 3% 4% 2% 11%
8% 4% 5% 3% 8%
4% 4% 3% 3% 8%
5 months prior to expiration 4 months prior to expiration 3 months prior to expiration 2 months prior to expiration 1 month prior to expiration The month of expiration
35% 20%
33% 21% 13%
32% 19% 10%
41% 20%
11% 5% 3%
11% 3% 2%
4% 3%
8% 3%
Not sure
y 71% of associations wait until at least three months prior to expiration to begin renewal efforts. y The third month from expiration is the most common month in which to start renewal efforts (35%). - However, associations with lower renewal rates (<80%) are significantly more likely to start renewal efforts during the third month (46% vs. 32%).
y Among associations with lower renewal rates, only 28% wait until there are less than three months remaining.
When do you end renewal efforts (stop renewal contacts to the member)?
END RENEWAL EFFORTS
Total (n = 704)
Individual (n = 313)
Trade (n = 210)
Combination (n = 181)
At the month of expiration 1 month after expiration 2 months after expiration 3 months after expiration 4 months after expiration 5 months after expiration 6 months after expiration
2% 9% 11%
2% 11% 11% 21%
3% 4%
1%
12% 11% 29%
10% 26%
25% 7% 3% 11% 8% 21%
6% 3%
9% 3% 11% 6%
7% 4% 9% 6%
12% 11% 20%
More than 6 months after expiration
We don't stop contact
23%
20%
Not sure
3%
3%
5%
2%
y 46% of associations cease renewal efforts within the first three months of expiration. y Associations with lower renewal rates (<80%) are significantly more likely to give up renewal efforts after only one month (19% vs. 8%).
y Associations with higher renewal rates (80%+) are significantly more likely to still be making renewal efforts at least six months after expiration (22% vs. 14%).
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