The_2019_Membership_Marketing_Benchmarking_Report (1)

Member Engagement

4

MEMBER RENEWAL AND REINSTATEMENT SECTION 4 Member Renewal and Reinstatement (Retention)

SECTION 5 Social Media

SECTION 6 CHALLENGES and Goals For each member, how many of each of the following membership renewal EFFORTS do you have in your renewal series? Select ONE for each renewal series.

SECTION 7 Dues and Membership Structure

MEDIAN NUMBER OF MEMBERSHIP RENEWAL EFFORTS IN RENEWAL SERIES* Total Individual Trade

SECTION 8 Managing Your Association

Combination

SECTION 9 The Demographics of Your Association 3

Email

4 3 2 2

4 3 2 2

4 2 2 2 2

Digital Ads

3 2

Mail Text

SECTION 10 Words of Wisdom

1 1 1

Phone

1 1

1

Fax

3

1

* Among those who used that renewal method

y Email is the most popular method for contacting members to renew their membership.

y Email is more widely used by large, big budget associations. - IMOs with 20,000+ members and all associations with budgets over $20 million make six email efforts, which is significantly more than smaller, lower budget associations.

 38% of associations seeing an increase in renewal rates have an automatic annual credit card renewal option. This is significantly more than among associations experiencing a decrease (26%) and among those reporting no change (22%).

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