The_2019_Membership_Marketing_Benchmarking_Report (1)

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ion)

MEMBER RENEWAL AND REINSTATEMENT

After a membership expires, how long is your association’s grace period for accessing member benefits?

LENGTH OF GRACE PERIOD Total (n = 709) Individual (n = 315)

Trade (n = 211)

Combination (n = 183)

One month

20% 47% 12%

20% 44% 11% 4% 2% 19%

16% 50% 14%

22% 47% 10%

2 to 3 months 4 to 6 months 7 to 12 months More than a year

3% 2%

5% 2%

1% 3%

We don’t offer a grace period

17%

14%

18%

LENGTH OF GRACE PERIOD BY RENEWAL RATE (IMOs)

Total (n = 276)

Less than 80% (n = 120)

80%+ (n = 156)

One month

20% 44% 12%

29% 37%

13% 50% 18%

2 to 3 months 4 to 6 months 7 to 12 months More than a year

3% 3% 1%

3% 1%

3% 2%

We don’t offer a grace period

19%

27%

13%

y Most associations offer a grace period; only 17% do not, consistent with 2018 reporting. y 66% of associations offer a grace period of up to three months, and 47% specifically offer a grace period of 2 to 3 months.

y Associations with a high renewal rate (80%+) are significantly more likely to offer a grace period than organizations with lower renewal rates (86% vs. 76%). - The difference is even greater for IMOs (87% vs. 73%). y Associations with higher new member renewal rates (60%+) are significantly more likely to offer a grace period for renewal (87% vs. 74%).

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