4
MEMBER RENEWAL AND REINSTATEMENT
etention)
Is membership renewal based on a fixed calendar date for all members or an anniversary date from the start of the membership?
60%
Total (n = 710) Individual (n = 315) Trade (n = 212) Combination (n = 183)
56%
51%
49%
48%
48%
39%
38%
5%
3%
2%
2%
Membership anniversary date
Fixed calendar date
Other
y 49% of associations tie membership renewal to the anniversary date, while 48% used a fixed calendar date. In 2018, there was a nine-point difference (53% and 44%, respectively).
y Associations with a high renewal rate (80%+) are significantly more likely to use a fixed calendar date for renewals (59% vs. 22%).
Associations with a high renewal rate (80%+) are significantly more likely to offer a grace period than organizations with lower renewal rates (86% vs. 76%).
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