ent (Acquisition)
3
MEMBER ENGAGEMENT
ent
and Reinstatement (Retention)
Which social media does your organization officially use? (Check all that apply.)
SOCIAL MEDIA USED BY ASSOCIATIONS
Goals
Total (n = 710)
Individual (n = 314)
Trade (n = 213)
Combination (n = 183)
rship Structure
93% 82% 72% 59% 48% 27% 20% 10%
94% 83% 69% 57% 50% 28% 21% 13% 12%
89% 81% 76% 60% 40% 25% 22%
97% 82% 74% 59% 51% 27% 17%
LinkedIn (Public)
sociation
YouTube Instagram
LinkedIn (Association Members Only)
s of Your Association
Association Blog
6% 7% 9% 7% 4% 3% 2%
11% 4% 8% 8% 7% 3%
Private Association Social Network
9% 7% 7% 6% 3% 1%
Flickr
6% 6% 8% 3% 1%
Google +
Association Listserv
Other
None—we don't use social media
-
y Facebook and Twitter are the most popular social media platforms for each type of association. y Facebook usage remains consistent at 93% overall. y LinkedIn rose to 72% (+3% over 2018) and Instagram increased to 48% (+8% over 2018).
y While Instagram’s popularity continues to rise, it may not be an effective social media platform for generating renewals. - 57% of associations with lower renewal rates (<80%) use Instagram, whereas only 44% of those with higher renewal rates (80%+) use the platform.
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