SECTION 2 Member Recruitment (Acquisition)
3
SECTION 3 Member Engagement
MEMBER ENGAGEMENT
SECTION 4 Member Renewal and Reinstatement (Ret
What service do you use for your online community?
SECTION 5 Social Media
ONLINE COMMUNITY SERVICE
SECTION 6 CHALLENGES and Goals
Total (n = 692)
Individual (n = 305)
Trade (n = 208)
Combination (n = 179)
Higher Logic
24%
29%
15%
26%
SECTION 7 Dues and Membership Structure
YourMembership (YM) Community Brands Small World Community
4% 1% 1%
4% 1% 1% 1%
6%
3% 2%
- - -
- - - -
SECTION 8 Managing Your Association
Personify360
<1% <1% <1% 24%
Causeway CareHubs
-
1%
<1% 26%
-
SECTION 9 The Demographics of Your Association
Other
22%
24%
We don't offer an online community
45%
37%
57%
45%
SECTION 10 Words of Wisdom
y 45% of associations do not use an online community. y At 57%, trade associations are significantly more likely not to use an online community.
y Online communities do not necessarily lead to greater renewal rates. Only 52% of associations with high renewal rates (80%+) offer an online community, compared to 63% of associations with lower renewal rates (<80%).
800.644.6646 | 703.739.1000 | WWW. MARKETINGGENERAL .COM
35
Made with FlippingBook Ebook Creator