ent (Acquisition)
3
MEMBER ENGAGEMENT
ent
and Reinstatement (Retention)
COMBINATION
Participation in your public social network
1%
35%
65%
64%
Participation in your private social network
2%
34%
Goals
Participation in your young professional program
7%
37%
56%
rship Structure
Attendance at webinars
4%
48%
49%
Attendance at your annual conference/trade show
9%
39%
53%
sociation
Number of members who acquire or maintain a certification within your organization
8%
34%
59%
Number of visits to members-only section of website
s of Your Association
4%
49%
47%
Participation in your mentoring program
12%
41%
48%
Attendance at your professional development meetings
8%
43%
49%
Number of membership upgrades
3%
61%
36%
Donations to your association foundation or PAC
17%
51%
32%
Use of career services (e.g., Career Center)
8%
53%
39%
Purchase or maintain insurance through your organization Non-dues product purchases (other than previously checked)
12%
47%
42%
9%
64%
28%
Volunteerism with your organization
9%
62%
28%
Book or directory purchases
20%
49%
31%
(other than previously checked) Non-dues service purchases
11%
73%
16%
Increased Stayed the same Decreased
y Associations with smaller operating budgets (less than $1 million) are significantly more likely to have seen an increase in webinar attendance.
y 68% of small associations experienced an increase in webinar attendance, compared to 48% among larger budget associations.
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