The_2019_Membership_Marketing_Benchmarking_Report (1)

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DUES AND MEMBERSHIP STRUCTURE

ture

How often does your association raise membership dues?

ssociation

MEMBERSHIP DUES INCREASE

Total (n = 691)

Individual (n = 309)

Trade (n = 205)

Combination (n = 177)

Annually

27%

24%

32%

25%

Every other year

5%

5%

5%

3%

As needed

52% 10%

52%

48%

56%

Other Never

11% 8%

8% 7%

9% 7%

7%

y More than half of associations (52%) raise membership dues as necessary, with another 27% raising them annually. y Associations with a higher renewal rate (80%+) are significantly more likely to raise their dues annually (33% vs. 15%).

y Associations with a lower renewal rate (<80%) are significantly more likely to raise their dues only as needed (57% vs. 48%). y Associations with an 80%+ new member renewal rate are significantly more likely to raise dues annually (36% vs. 21%).

What was the average percentage of your last membership dues increase across all membership categories? If you are unsure, please check not sure.

AVERAGE PERCENTAGE OF INCREASE IN MEMBERSHIP DUES

Total (n = 465)

Individual (n = 211)

Trade (n = 132)

Combination (n = 122)

Mean

9% 5%

9% 5%

7% 4%

10%

Median

5%

1% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100%

74% 18%

68% 24%

85%

74% 16%

9% 4%

5% 1% 1% 1% 1%

4% 1% 1% 1%

6% 1%

-

1%

-

-

1% 2%

- - - -

1%

- -

- -

- -

1%

1%

2%

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