SECTION 6 CHALLENGES and Goals
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DUES AND MEMBERSHIP STRUCTURE SECTION 7 Dues and Membership Structure
SECTION 8 Managing Your Association
y The average percentage increase in dues for all associations is 9%, while the median increase is 5%. y Keeping dues increases under 10% is key to generating renewals: - Associations with a higher renewal rate (80%+) are also significantly more likely to have had a dues increase of 10% or less (80% vs. 61%).
- The average dues increase among associations with lower renewal rates (<80%) is significantly higher than those with higher renewal rates (10% vs. 8%). - 80% of associations with higher new member renewal rates (60%+) kept their dues increase to 10% or less. SECTION 10 Words of Wisdom
SECTION 9 The Demographics of Your Association
How would you describe your membership dues structure?
MEMBERSHIP DUES STRUCTURE
Total (n = 688)
Individual (n = 307)
Trade (n = 204)
Combination (n = 177)
Everyone pays the same membership dues
23%
33%
12%
19%
The membership dues are based on certain attributes (i.e., qualifications, experience, company size, revenue, geography, etc.) The membership dues are based on a tiered structure of increasing benefits The membership dues are based on member-selected benefits they want to receive (a la carte)
50%
38%
68%
49%
13%
13%
9%
16%
1%
1%
2%
2%
Other
13%
15%
9%
14%
y Half of all associations (50%) have dues based on certain attributes, such as qualifications, experience, company size, revenue, and geography. y Basing dues on certain attributes is significantly more likely for trade associations (68%) than for IMOs (38%) or combination associations (49%).
y IMOs are significantly more likely to require everyone to pay the same dues (33% vs. 12% for trade associations and 19% for combination associations). y Associations with higher renewal rates (80%+) are significantly more likely to use a membership dues structure based on certain attributes (59% vs. 31%).
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