8
ASSOCIATION DEMOGRAPHICS
sociation
What best describes your primary job function?
45%
Membership
14%
CEO/President
12%
Senior Level Executive
10%
Marketing
8%
Executive Director
3%
Communications
2%
Operations
2%
Administration
1%
Sales
1%
Chapter Relations
n = 761
Conventions/Meetings
< 1%
y The largest percentage of participants is membership executives (45%). More than one in ten participants is either CEO/President (14%) or a Senior Level Executive (12%). 10% of participants work in the marketing department.
4%
Other
800.644.6646 | 703.739.1000 | WWW. MARKETINGGENERAL .COM
70
Made with FlippingBook Ebook Creator