The_2019_Membership_Marketing_Benchmarking_Report (1)

Managing Your Association

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DEMOGRAPHICS SECTION 9 The Demographics of Your Association

SECTION 10 Words of Wisdom

What best describes your association’s industry?

20%

Healthcare

15%

Professional Services (white collar)

12%

Education

5%

Finance/Accounting/Banking

5%

Chamber of Commerce

5%

Professional Services (blue collar)

4%

Building/Construction

4%

Manufacturing

4%

Research/Science

4%

Travel/Hospitality

3%

Engineering

3%

Arts/Cultural/Historical

3%

Real Estate

2%

Energy/Water/Power/Utility

2%

Hobby/Enthusiast/Sports

2%

Government

2%

Retail/Consumer Products

1%

Agriculture

1%

Philanthropic

1%

Automotive

n = 824

1%

Environmental

y Similar to past research, the most represented industries include health care (20%), white-collar professional services (15%), and education (12%). Finance/Accounting/Banking, Chambers of Commerce, and blue-collar professional services each represent 5% of the sample.

1%

Religion

<1%

Publishing

<1%

Other

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