8
tion
DEMOGRAPHICS
What type of membership offering best describes your organization?
45%
26%
Individual Member Organization (IMO) Organizational or Trade Combination (individual and company/organizational memberships)
n = 824
29%
y Almost identical to findings from 2018, 45% of participants represent individual member organizations (IMOs), while 29% represent organizational or trade associations (Trade).
y Combination associations—those with individual and company/organizational memberships— constitute 26% of the sample (Combination).
How many paid members are in your association?
NUMBER OF PAID INDIVIDUAL MEMBERS
Total (n = 583)
Individual (n = 373)
Combination (n = 210)
Up to 1,000 1,001 - 5,000 5,001 - 19,999 20,000 or more
27% 28% 23% 23%
18% 27% 26% 29%
43% 29% 18%
11%
y 29% of IMOs have 20,000 members or more (down from 31% in 2018), while only 18% have up to 1,000 members (up from 13% in 2018).
y However, 43% of combination associations have at most 1,000 individual members (up from 37% in 2018).
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