The_2019_Membership_Marketing_Benchmarking_Report (1)

Managing Your Association

8

DEMOGRAPHICS SECTION 9 The Demographics of Your Association

SECTION 10 Words of Wisdom

NUMBER OF PAID COMPANY/GROUP MEMBERS

Total (n = 450)

Trade (n = 241)

Combination (n = 209)

Up to 100

18% 33% 49%

12% 35% 52%

25% 30% 45%

101-499

500+

y More than half of trade associations have 500 company members or more (52%; down from 59%

in 2018), and 45% of combination associations have more than 500 company members.

How many employees does your association have?

EMPLOYEES (MEDIAN)

Total

Individual

Trade

Combination

Total full-time permanent staff

13

20

11

11

Total temporary or contract staff

1

1

1

1

Total staff in membership department

1

1

1

<1

y Overall, the median number of full-time permanent staff is 13 per association. IMOs

tend to have more full-time staff than trade or combination associations (11 each).

EMPLOYEES BY ASSOCIATION SIZE: INDIVIDUAL (MEDIAN)

Up to 1,000

1,001 to 5,000

5,001 to LT 20,000

20,000+

Total full-time permanent staff Total temporary or contract staff

3

8

28

74

<1

1

<1

3

Total staff in membership department

0

1

2

4

continued on following page

EMPLOYEES BY ASSOCIATION SIZE: TRADE (MEDIAN)

Up to 100

101 to LT 500

500+

Total full-time permanent staff Total temporary or contract staff

4

6

17

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73

1

<1

1

Total staff in membership department

0

<1

2

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