The_2019_Membership_Marketing_Benchmarking_Report (1)

Total temporary or contract staff

<1

1

<1

3

8

Total staff in membership department

0

1

2

4

tion

DEMOGRAPHICS

EMPLOYEES BY ASSOCIATION SIZE: TRADE (MEDIAN)

Up to 100

101 to LT 500

500+

Total full-time permanent staff Total temporary or contract staff

4

6

17

1

<1

1

Total staff in membership department

0

<1

2

y The median number of full-time staff for IMOs increases as the number of members increases, with a low of 3 full-time staff for up to 1,000 members, to a high of 74 full-time staff for more than 20,000 members. In the membership department alone, the number of staff also increases as the number of members increases.

y For trade associations, the number of full-time permanent staff increases with the number of member companies. For associations with up to 100 member companies, the median number of employees is four, while the median number of employees for trade associations with more than 500 company members is 17. Similar to IMOs, the number of employees in the membership department increases with the number of member companies.

What is your organization’s annual operating budget?

ANNUAL OPERATING BUDGET

Total (n = (824)

Individual (n = 373)

Trade (n = 241)

Combination (n = 210)

Up to $1 million

24% 38% 15%

20% 32% 17% 13%

29% 42% 15%

27% 43% 12%

$1 million to $4.9 million $5 million to $9.9 million $10 million to $19.9 million $20 million to $50 million

11% 8% 4%

7% 6% 2%

11%

9% 8%

7% 1%

More than $50 million

y Most of the participating associations have an annual operating budget of up to $5 million (62%). One-third of IMOs have a budget of $1 million to $4.9 million (32%), while more than

four in ten trade and combination associations have a budget of $1 million to $4.9 million (42% and 43%, respectively).

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