C.H. Brown - July 2023

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JULY 2023

307-322-2545 • CHBEF.COM

Unlock the Magic of Listening Did You Hear That?

As bestselling author Bryant H. McGill once said, “One of the most sincere forms of respect is actually listening to what

Here at CHB, in our business, communication is key and the biggest part of that is being able to hear and understand what is being said from the speaker’s point of view/perception, not our own. When we start interjecting what we “think” we heard, that is when wires get crossed and things are taken out of context. Listening is a key component in both our personal and professional lives. Here are some ways in which listening more intently is worth the extra effort. It fosters success. Successful individuals have keen listening skills. They know how to communicate effectively and efficiently while avoiding misunderstandings. When you listen well, you know how to understand the needs of others and how to communicate your own needs. It builds trust. When we stop what we are doing and genuinely take the time to listen to what others are saying, it shows we care. In turn, this builds trust and healthy relationships in our personal and professional lives. It makes you more productive. By actively listening, you are better able to understand what is expected of you. Through this effective communication, you are more likely to complete projects correctly the first time around and greatly reduce having to backtrack or research missing links from conversations. Listening is a skill that takes patience and practice. The next time you’re having a conversation with a friend, family member, or colleague, we challenge you to go the extra mile to actively listen. When you listen to understand instead of just to respond, you’ll be fascinated by how much more you hear! –Kit West & Ed Meyer

“When we start interjecting what

another has to say.” On July

18, we celebrate World Listening

we ‘think’ we heard, that is when wires get crossed and things are taken out of context.”

Day, a time in which we place an extra focus on listening to others. However, we have a question for you: Are you just listening, or are you really listening? Because there’s a difference!

Listening can be tough. Oftentimes, when we get caught up in all of the duties and obligations in our day-to-day

lives, when others are speaking to us, we listen to respond instead of listening to actually understand what ideas, feelings, and emotions others are trying to convey. Most of us can relate to this when we were young. Did we listen very well? Probably not, as we were

too busy moving fast and breaking things. We did not need to listen. So, developing this trait over time is key, as it is used more and more as we “mature.” Today, in our adult world, we need to be cognizant of listening well. This includes taking what we hear, then removing biases, applying logic and some human nature to get creative.



This isn’t to say that Mr. Bachmann was easy on his class. In one pivotal moment, the teacher reprimands a student for acting unkind to a classmate. When the student provides a halfhearted excuse, Bachmann replies, “I don’t really believe that, but I’ll treat it as though it were sincere.” The student can clearly feel the teacher’s disappointment despite no obvious scolding or berating. Mr. Bachmann guides his students with a genuine heart and a steady hand. The affectionate film immerses the viewers in Bachmann’s classroom to witness the evolution of these students. Whether watching those who decide to spend their lunch hour with him in his classroom and others who share their most vulnerable feelings, viewers realize that all of these students needed an educator who showed sympathy and kindness. THE JOURNEY OF A GERMAN CLASSROOM Learn Life Lessons With Mr. Bachmann

The documentary “Mr. Bachmann and His Class” shows how a small-town German teacher helps his diverse students feel at home. This heartfelt documentary even won several awards, including the Silver Bear at the Berlin International Film Festival, because of its simple, uplifting message. In the film, the rural town of Stadtallendorf has a history of employing migrant workers dating back to World War II. Despite having many immigrants in the city, Stadtallendorf has a history of excluding non- German residents. This divide is an issue that weighs heavily on students.

In a classroom of 12–13-year-old students from different countries, Dieter Bachmann uses his authentic positivity to help each student become confident about their own potential. In one scene, after returning graded assignments to his students, he reassures those who scored lower by saying, “These grades do not reflect who you are.” “Mr. Bachmann and His Class” follows the magnetic bunch until retirement. While there are plenty of films about heroic teachers, this gentle documentary reveals more about how all it takes is genuine interest and effort to change students’ lives. Build Loyalty With Storytelling Marketing

Tell a Story and Gain a Following

How can storytelling benefit you? Businesses worldwide have been reaping the benefits of storytelling, and it has worked well enough to become the new standard. Whether you’re sharing why you started your business or adapting stories that align with your company’s beliefs, storytelling marketing can:

We all love stories. Be it books, movies, or current events, we can’t help but thrive on storytelling in our everyday lives. We even process information better when it’s told as a narrative. A study by psychologist Jerome Bruner discovered that people were 22 times more likely to remember a fact when embedded in a story. That makes storytelling a powerful tool to reach your audience. Storytelling marketing is when brands use a narrative to convey their message. In our era, consumers require more than a basic display of your product. Consumers are searching for why they should trust — and buy from — you. The best way to do this is to utilize storytelling marketing. Not only will it help customers better understand your business, but it also humanizes your company.

• • • •

Make your brand memorable

Separate your business from competitors

Share your message and ideas

reasons for this endeavor’s importance to you. List all the events and ideas that led you here. Next, design your anecdotal story to align with the ideals of your desired audience. Instead of sharing your story, you could create a tale with powerful metaphors and a lively narrative to draw in your audience. Whatever approach you take, storytelling marketing will ensure you leave a greater impression.

Build a connection with potential customers

Get started on storytelling marketing. While the benefits of storytelling marketing are clear, it’s a bit more challenging to execute. You might struggle with your story and what you should share. Consider what motivated you to start your business. Entrepreneurship isn’t for the faint of heart, and there must be various



Earn Extra Commissions! Take Advantage of Our Broker Bonus Program


Inspired by AmbitiousKitchen.com

This versatile summer chicken recipe is packed with warm flavors to keep your tastebuds on alert. It’s perfect for family BBQ nights or as a protein for meal prepping! INGREDIENTS

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• 1 1/2 lbs boneless skinless chicken thighs • 2 tbsp olive oil • 1 tsp cumin • 1 tsp ground coriander

• 1 tsp turmeric • 1/2 tsp garlic powder • 1/2 tsp oregano • 1/4 tsp cayenne pepper (optional) • 1/2 tsp salt • Freshly ground black pepper

clients’ volume, you can earn up to .67% more. If we fund your clients’ quality, you can earn up to .75% more. Lastly, if we fund your clients’ quality and volume, you can earn up to 2% more!


1. In a large bowl, add chicken, olive oil, cumin, coriander, turmeric, garlic powder, oregano, cayenne pepper (if desired), salt, and pepper. Toss together to coat chicken; let it marinate for 30 minutes to 1 hour. 2. Preheat grill to 400 F. Grill chicken thighs for 6–8 minutes per side or until fully cooked and an internal thermometer reads 165 F. 3. Transfer cooked chicken to a plate and cover with foil to keep warm, then chop into bite-size pieces to use in salads, tacos, bowls, and more!

The Broker Program is broken up into four tiers. Tier 1 Extra Fund • $75,000–$119,999 per quarter for 3 of 4 quarters in the Current Year with a 50% Conversion Rate and receive 0.50% • Commission Bonus paid annually in January Tier 2 Plus Fund • $120,000 or more per quarter with a 50% Conversion Rate and receive the Bronze Bonus of 0.67% • With a 58% Conversion Rate and receive the Silver Bonus of 0.75% • With a 66.7% Conversion Rate and receive the Gold Bonus of 1% • Tier 2 Commission Bonus is paid quarterly Tier 3 Pro After Funding • $300,000 in the current year you receive 0.50% after funding • $350,000 in the current year with a 60% Conversion Rate you receive 0.80% •

Take a Break

Tier 3 Commission Bonuses are paid on each new deal after hitting the Target Tier 2 bonuses are added to Tier 3 to earn up to 1.80% in additional total commissions Tier 4 Preferred After Funding • $800,000 in the previous year receive a 1% Commission Bonus on every deal funded the following year • Tier 2 Bonuses are added to Tier 4 to earn up to 2% in additional commissions • The Top 5 brokers in NBV from the previous year also earn: 1) Preferred services 2) Broker weekend, mountains of Wyoming






Call us today for more information on our Broker Bonus Program to start earning more now!




C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com


1 Are You Listening? 2 An Inspirational Documentary Inspires Hope 2 Storytelling Should Be Your Marketing Priority 3 Sazon Grilled Chicken Thighs 3 Earn More With Our Broker Bonus Program! 4 Give It Your All

A Surefire Way to Success ALL IN OR ALL OUT It’s often said that in order to get it all, you have to be willing to give it all. On July 26, we celebrate All or Nothing Day — a day that embraces giving it all you have to be successful. Here at CHB, we take pride in how hard our brokers work to not only ensure the happiness of our clients but also to achieve their goals, stand behind our company, and work as a team to build each other up.

Foster competition. Being competitive, not just with others, but with yourself helps push you to continuously climb the ladder. Healthy competition is the key to developing skills, challenging your mindset, and elevating your performance to be a better you. Find your obsession. For many of us, work is an obsession — and that’s not necessarily a bad thing, as long as you are not focusing on work 24 hours a day, seven days a week. What hobbies do you enjoy? Whether it’s pool/billiards, tennis, beer-making, playing a harmonica, swimming, youth sports coaching, mentoring, gardening, or crafting, it doesn’t matter. Find a hobby you enjoy, one that motivates you to continue to grow and learn!

By putting your best foot forward and giving it your all, you open up many opportunities to find success. Whether it’s in your personal life, professional career, relationships, aspirations, or exercise routine, here are some guaranteed stepping stones to help you reach greatness by giving it everything you’ve got! Form great habits.

Our habits define us. Good habits help to foster change, achieve goals, and make us better people. Through our habits, we can achieve greatness. In all you do, make a habit out of giving it your all, and the rest will come like second nature!

Give it everything you have — we promise you won’t regret it! Thank you, our dedicated brokers, for always putting your best foot forward. You are the reason behind our success at CHB!



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