“ENTREPRENEURS LEARN BY TRIAL AND ERROR, IN SPITE OF THOROUGH RESEARCH. THERE ARE LOTS OF ENTREPRENEURIAL BOOKS AND COURSES OUT THERE, BUT THE RESOURCES THAT SHOW ENTREPRENEURS HOW TO START A BUSINESS WITHIN A CERTAIN INDUSTRY AND GROW IT SUCCESSFULLY ARE SCARCE. NO INDUSTRY OR BUSINESS IS EXACTLY THE SAME, THEREFORE THERE IS NO STANDARD BLUEPRINT WORKING FOR ALL BUSINESSES”, SHE SAYS.
better life for everybody living in South Africa. To educate the people of South Africa about finances was a strong driving force, because I believe when you empower an individual financially, you uplift a nation. I wanted to inspire people to start dreaming again and equip them with the knowledge and tools to realise those dreams,” she says. With this in mind, Ronel set out to establish a number of organisations. Her non-profit organisation, the Ronel Jooste Dream Foundation, aims to take financial literacy and entrepreneurship to communities, schools, universities, businesses, and others. Financially Fit Group focuses on financial consulting and training for businesses and individuals as well as employee wellness programmes. “I always had this dream of owning a game farm and wellness retreat one day and while starting the PhysEQFiT Guesthouse in Centurion wasn’t planned, it is a step in that direction,” she says.
She is also the financial ambassador of Helpende Hand and through a partnership project they aim to distribute 10 000 mini financial
• Find what makes you happy and do that often, because life is short, and tomorrow is not guaranteed. “I know I make a big difference in the lives of many people and businesses. That is a privilege and rewarding in itself and adequate proof for me that I made the right decision to take on the world of entrepreneurship,” Ronel concludes. Ronel completed her BCom Accounting degree in 2000 at UJ (then RAU) and her honours degree and CTA qualification in 2001. She also completed both her board courses at UJ and qualified as a chartered accountant at the end of 2004.
guides, written by Ronel, within the next year, to communities nationwide.
“I wasted a lot of money and time exploring different marketing channels with no return on investment, on wrong decisions selecting coaches who added little value, and on changing my business models trying to establish which business propositions are best suited.” What is the one change people should make to bring them closer to success? • Stop procrastinating. • If you have a dream, set goals for yourself and compile a plan to get you from where you are today to where you want to be and take the first action step, no matter how small, towards realising your dream. • Write that book. • Start that business.
• Go on that exotic trip. • Enrol for that course.
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