She laughs, acknowledging how unusual her path might seem. “I found myself in a new job, in a field I hadn’t been in before. But my hospitality toolbox really covers all my duties here — and honestly, the people in this industry are the most inclusive, warm, welcoming group I’ve ever worked for. Before the pandemic, I was running high-end salons and spas. Glamorous, sure — but this? The people here are real. It’s a wonderful place to land.” A Trade Show — and So Much More The FBMA’s flagship event, the 105th Annual Trade Show & Convention, is the embodiment of what it means to gather an industry under one roof. It’s not just an event; it’s a living snapshot of the relationships, innovations, and business deals that fuel Florida’s housing boom. “This year, we have over 14 new vendors. They’re going to see products they haven’t seen before,” Kristina says. “We’ve been out to the International Builders’ Show in Vegas and we’re bringing back fresh ideas. But what really makes our trade show unique is the atmosphere. It’s intimate. It’s not a big, loud crowd with music blasting. It’s a serious business event where all kinds of buyers can shop for what they need for the year — and create bonds that last.” That word again: bonds. For Kristina and the FBMA team, relationships are the point. Many of the association’s members have belonged for decades — some for over a century. 24 FEATURE EXCLUSIVE
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