Innovation Rooted in Humility and Curiosity
One of DAP’s most defining traits is its ability to listen.
Each year, the company conducts research with over 150,000 users, including contractors, installers, and building professionals. They don’t just test in a lab—they test on-site, in real conditions, with real people. That feedback becomes the backbone of new products, refinements, and performance enhancements.
“We have a saying here,” Wirth shared. “None of us internally buy or use enough of our products to matter. So it really comes down to understanding our users.”
That user-focused mindset is amplified by their position under RPM International, which encourages cross-pollination of ideas across its family of companies through a program called Connections Creating Value. “We call it diversity of thought,” said Wirth. “It’s one of the most powerful drivers of innovation. The more perspectives we bring into our product development process, the better we serve the people who rely on us.” 61
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