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OPINION
Emotional intelligence
Be thoughtful in how you approach and manage your emotions, and you will find success building and maintaining meaningful client relationships.
Y ou have a meeting with a potential new client. You have the skills and expertise to bring meaningful results to their organization, but in today’s competitive market that’s just not enough. Approaching a new client relationship through the lens of emotional intelligence is critical to not only win and maintain new business, but it can also set you apart from your competitors.
Jay Kennedy
Here are some ways you can think about your EQ when approaching a new client relationship. WHAT IS EQ? What does emotional intelligence mean? It is the ability to perceive, use, understand, and manage internal emotions. It also means understanding how to read the emotions of others to foster positive outcomes. EQ can help you overcome conflict, manage nerves and anxiety, and empathize with others. It takes practice, self-reflection, and self- awareness. When approaching a new client relationship, flexing your EQ skills can also put you at an advantage to better listen to and really understand the client’s
needs. Think of EQ as a tool in your toolbox, along with the technical expertise and skills you also bring to the client relationship. EIGHT TIPS FOR APPROACHING NEW CLIENT RELATIONSHIPS. Having a high EQ means you can make emotions work for you in a constructive way. Here are some things to consider when approaching a new relationship with a client: 1. Practice self-reflection and self-awareness. Emotional intelligence is something that takes practice and ongoing self-reflection. Do you have weaknesses you need to overcome? Are you too
Julie Thiel
See JAY KENNEDY & JULIE THIEL, page 4
THE ZWEIG LETTER DECEMBER 19, 2022, ISSUE 1469
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