22 — August 2026 — Central New Jersey — M id A tlantic Real Estate Journal
www.marej.com
C entral N ew J ersey
HABR Brokerage subleases 117,875 s/f in So. Plainfield MIG completes four Central NJ leases totaling 183,314 s/f
$15.4M loan advances 113,000 s/f industrial dev. ConnectOne Bank backs MORVAY’s expansion in CNJ
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IDDLESEX/UNION COUNTY, NJ — The Metz Industrial
Group (MIG) of Bussel Re- alty Corp. (BRC) recently completed four lease transac - tions totaling 183,314 s/f across South Plainfield, Plainfield, Kenilworth, and Woodbridge. The transactions were led by Jordan Metz, principal; Benito Abbate, senior as- sociate; and James Friel, sales associate. The largest assignment was the sublease of 117,875 s/f at 303 Helen St. in South Plain - field to HABR Brokerage Inc. MIG represented sub - landlord CNC Associates NY Inc. , while Lee & Associates represented the subtenant. The team completed the as - signment in less than 30 days. The property will support HABR’s logistics, customized storage, kitting, assembly and supply chain operations throughout New Jersey, New York and the Northeast. Situ - ated on 13 acres, the facil - ity includes 3,000 s/f of office space, 15 tailboards, one drive- in door, 36-foot clear heights and 97 parking spaces. The team’s activity extended beyond traditional industrial leasing with a 29,225 s/f adap - tive reuse transaction at 900 North Ave. in Plainfield on be - half of ECA Developers . Slick City Action Park, an indoor family entertainment concept, will occupy space in the newly redeveloped 114,355 s/f property. Reece Rucker of Morrow Hill represented the tenant. The lease marks the second major sports and entertainment
Purveyor Kuser
Purveyor North Gold
off market in June 2025 from an institutional owner that had secured approvals be - fore shifting its focus toward larger-scale opportunities. While many buyers viewed the remaining challenges as obstacles, MORVAY saw op - portunities to create value through hands-on execution and strategic collaboration. At Purveyor Kuser, sig - nificant fill and site prepa - ration were required before construction could begin. MORVAY worked closely with its project team to develop an innovative, cost-effective solution that transformed a difficult site into a premier industrial development. At Purveyor North Gold, the firm recognized that the approved building underuti - lized the property. Through entitlement work, MORVAY expanded the project from 32,000 s/f to 45,000 s/f, in - creasing rentable area by 40% and substantially improving the property’s long-term value. MORVAY credited general contractor GWG and broker - age partner David Zimmel for their collaboration in advanc - ing both developments from acquisition through execution. Built for the Next Generation of Industrial Users The firm believes the next wave of industrial demand will be driven by companies seeking modern facilities be - tween 10,000 and 50,000 s/f, as automation, robotics, and changing supply chain strate - gies place greater value on efficient, well-located shallow- bay properties. Located at 2530 Kuser Road in Hamilton, Purveyor Kuser is a 68,000 s/f class A indus - trial facility designed with flexible demising options to accommodate either a single occupant or multiple tenants. Located at 110 North Gold Dr. in Robbinsville, Purveyor North Gold is a 45,000 s/f class A facility purpose-built for companies seeking modern, ef - ficient industrial space in one of New Jersey’s most supply- constrained markets. Construction is expected to be completed in October 2026 for Purveyor North Gold and December 2026 for Purveyor Kuser. MAREJ
HAMILTON & ROBBINS- VILLE, NJ — MORVAY , an - nounced two significant mile -
stones that reinforce its long-term investment strategy: con - tinued con - struction on two class A industrial de - velopments
303 Helen St. in South Plainfield
David Rottenberg
totaling nearly 113,000 s/f in Central New Jersey and the closing of a $15.4 million construction loan with Con- nectOne Bank . “The shallow-bay industrial market remains one of the most resilient and sought- after asset classes in today’s market. The Hamilton and Robbinsville locations provide unmatched regional last-mile logistics at the nexus of the I-195, I-95 and I-295 corridors. It was an absolute pleasure working with the experienced and forward-thinking MOR - VAY team to bring this trans - action across the finish line. The MORVAY team ran an incredibly smooth process, and we are proud to be their lending partner on these de - velopments,” said Michael Birch , VP, CRE Lending at ConnectOne Bank. Located in the highly desir - able Exit 7A corridor, Purveyor Kuser in Hamilton and Purvey - or North Gold in Robbinsville represent more than new in - dustrial buildings. They repre - sent the launch of MORVAY’s vision for developing a port - folio of institutional-quality shallow-bay industrial assets through disciplined acquisi - tions, thoughtful development and long-term ownership. Founded in 2025 by David Rottenberg , MORVAY was built on a simple premise: identify structural supply- demand imbalances in the real estate market and develop institutional-quality platforms to address them. The firm’s investment thesis centers on shallow-bay industrial, where it believes a structural shortage of modern space will persist across the short-, me - dium- and long-term. Where Others Saw Risk, MORVAY Saw Opportunity Both projects were acquired
900 North Ave. in Plainfield
commitment at the property, following PickleRage’s 42,722 s/f lease in 2025. ECA Developers transformed the former cen - tury-old factory into a class A small-bay flex facility designed for recreation, wellness, show - room and light industrial users. Several units ranging from 9,500 s/f to 48,000 s/f remain available at the property. In Kenilworth, MIG com - pleted a 25,000 s/f industrial lease at 110 North 12th St. in just seven days, representing tenant Lodestone Logistics LLC. The accelerated trans - action was supported by the team’s long-standing rela - tionship with property owner North Holdings LLC, with whom MIG has completed numerous transactions over
the past two decades. The team’s activity also included an 11,214 s/f office lease at 517 Rte. 1 in Wood - bridge, where it represented Lincoln Electric Products Inc. The 146,600 s/f property offers immediate access to the New Jersey Tpke., Gar - den State Pkwy., I-287, Rtes. 1 and 9 and Metropark Sta - tion. JLL represented the landlord, Baycrest Wood - bridge Associates LLC. Together, the four trans - actions highlight continued demand for well-located indus - trial, flex and office properties across Central New Jersey, where occupiers remain fo - cused on accessibility, logistics efficiency and modernized space. MAREJ
Debbie Pomerantz launches DLP Real Estate with $13.25 Million Raritan Riverside sale
the closing table.” Pomerantz has more than 21 years of commercial real estate experience, specializing in multifamily, retail, mixed- use and land transactions throughout NJ, the Greater Philadelphia region and the New York metropolitan area. She is also an active multifam - ily investor, property owner and manager. An award-winning Woman of Influence in commercial real estate, Pomerantz is active in several industry organizations, including the New Jersey Property Owners Associa- tion and National Property Owners Association . MAREJ
RARITAN, NJ — Debbie Pomerantz has launched DLP Real Estate , an in - dependent commercial real estate brokerage, with the $13.25 million sale of Raritan Riverside, a newly constructed 42-unit luxury multifamily community at 21 Orlando Dr. in Raritan. Pomerantz, founding princi - pal of DLP Real Estate, repre - sented the seller and procured the buyer in the transaction. Completed earlier this year, Raritan Riverside is a two-sto - ry community featuring one- and two-bedroom apartments. The property also offers direct access to the Somerset County
Raritan Riverside at 21 Orlando Dr. Greenway trail system via an adjacent bike path. “Launching DLP Real Es - tate allows me to bring a more agile approach to multifamily investment sales,” said Pomer - antz. “Raritan Riverside is the ideal transaction to debut the firm. My philosophy has always been that there is more than one way to get a deal to
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