RECOMMENDATION Allocate funding to specifically implement Public Information and Communications strategies for promoting the arts as a core civic investment.

STRATEGIES 1. Hire a marketing professional/team to develop and implement new communications strategies that promote the arts in DeSoto. 2. Enlist the support of the Chamber of Commerce and/or the Convention and Visitors Bureau to embed messages about the arts in DeSoto in all marketing materials. 3. Canvas City departments to learn how they provide public information and share costs associated with joint messaging. 4. Acquire, learn and leverage the latest tools, technology and purposeful relationships with local, regional and national media and social media influences to track current communication trends. 5. Increase the use of the city’s PEG system to share arts experiences with students and their parents. 6. Update and create consistency of the look and feel of all web sites associated with the arts in DeSoto.


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