Paperboard Packaging Alliance Announces 2020 Student Design Challenge Winners The Paperboard Packaging Alliance (PPA) has announced the winners of its 2020 Student Design Challenge, a competition designed to foster awareness and appreciation of paperboard packaging with university educators and the next generation of packaging designers. A team of student designers from Ryerson University won first place; Rochester Institute of Technology (RIT) took home second place; the Fashion Institute of Technology (FIT) received third place; and honorable
mention was given to an addi- tional team from Rochester In- stitute of Technology (RIT). Students were asked to de- sign an innovative packaging toolkit for educators to use as part of the Trees into Cartons, Cartons into Trees (TICCIT) program, which engages third through fifth graders in an ed- ucational activity, highlighting the renewability and sustain- ability of paper and paper- board packaging.
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The student design team from Ryerson University won First Place for its toolkit for educators for the TICCIT program.
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The Student Design Challenge is an annual competition for university students in leading packaging design programs to show off their cre- ative talent, design skills and innovative approaches to meet real-world customer needs and marketing scenarios. “The Student Design Challenge is proof there is a vibrant and bright future ahead for an essential and sustainable industry, the paperboard packaging industry,” says Heidi Brock, AF&PA President & CEO. “Teams of students not only solved a challenge, but they also overcame obsta-
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cles presented by COVID-19 this year. They used virtual collaboration and technology tools to develop impressive designs, demonstrating an ability to be more adaptable and resilient.” “The positive impact of this year’s Student Design Challenge on the future of our industry is twofold,” says Ben Markens, President of the Paperboard Packaging Council (PPC). “First, it has engaged some of the brightest minds in the next generation of packaging designers, offering Student designers at the Rochester Institute of Technology (RIT) won the sec- ond place award.
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November 2, 2020
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