Board Converting News, November 2, 2020

CCCA To Launch Video Campaign To Reach Canadian Millennials Times have changed and we are all adapting to the new normal. The Canadian Corrugated & Containerboard As- sociation (CCCA) has been busy supporting the industry as boxes have become increasingly relied upon through- out the pandemic, both with customers on the B2B side and with consumers. To help Canadians learn more about the boxes, CCCA is launching an engaging video campaign through its Ins- tagram site at cccabox.org and its Twitter feed at @ccca- box.org that will reach Canadian millennials from coast to coast over the course of the next few weeks. The program consists of a professional series of four “cheeky,” yet edu- cational videos about our world of corrugated cardboard boxes told by “The Humble Box.” The four topics covered include: Being Canadian, Be- ing Essential, Being Recycled, and Being Sanitary. In ad- dition to being released on social media, the videos will be on the organization’s website at www.cccabox.org . The videos are also available in French. The Canadian Corrugated & Containerboard Associ- ation (CCCA) embraces sustainability in all its forms and advances the competitiveness of its members across Can- ada. It maintains communication to its customers, govern- ment bodies, academia and the public at large.

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www.boardconvertingnews.com

November 2, 2020

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