FBA Celebrates One-Year Anniversary Of Tagline
are more aware of packaging than ever before, making it the right time to remind industry customers, retailers, packaging designers/specifiers, industry employees and consumers about the essential, sustainable and extraor- dinary benefits of corrugated packaging. The ability of a box to withstand the rigors of trans- port through an increasingly complex supply chain is cru- cial for protecting the product inside and supporting the brand behind it. This means it has to arrive in pristine condition and graphics on the box need to provide a mo- bile billboard for the brand. In addition, it is more import- ant than ever for consumers to understand corrugated packaging’s environmental progress and the importance of why and how to recycle the box after use. To track program effectiveness, this year FBA com- piled quarterly Impact Reports, including a dashboard capturing its progress in print/digital advertising and across our five social media platforms. “It’s important we share our progress as an industry,” said FBA President Dennis Colley. “I know that each and every member of FBA is proud of the products they make and the role those products play in our everyday life. It’s time that we elevate appreciation for the pervasive, yet humble, corrugated cardboard box and ensure that box users and consumers feel good about choosing, receiv- ing, using and recycling corrugated cardboard packag- ing. Boxes are ordinary, yet so extraordinary.” Visit www.fibrebox.org for more information.
November marks the one-year anniversary of the Fibre Box Association’s tagline, “Boxes. The Most Extraordi- nary Ordinary Thing in the World.” The tagline and cre- ative that accompanies it, is the centerpiece of (FBA)’s Corrugated Industry Promotion Program. Now in it’s fourth year, the program, which began in 2017, is a joint effort by the association, its member companies and leading indus-
try suppliers. The program is aimed at elevating the image of corrugated packaging, focusing interest on the unique attributes of corrugated and combating misperceptions about the industry and its products. It is only fitting that this anniversary coincides with National Forest Products Week. Combined, these two events are more important than ever. The rise of e-com- merce, accelerated by the pandemic, along with result- ing changes in shopping behaviors means consumers
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November 2, 2020
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