The Soto Law Group October 2019

The Soto Law Group 1101 Dove Street Suite 200 Newport Beach, CA 92660



INSIDE THIS ISSUE From the Desk of DeDe PAGE 1 5 Monsters Destroying Your Company Culture PAGE 1 How Henry Ford Innovated His Industry PAGE 2 Grave Matters of the Law PAGE 3 Take a Break PAGE 3 How to Assemble a Veggie Skeleton PAGE 3 How FaceApp’s Privacy Policy Is Changing PAGE 4

Changing (and Saving) Face: How FaceApp’s Privacy Policy Is Aging

Ever since its inception in January 2017, the phone application FaceApp has given users a glimpse into how they would look as the opposite sex, howmany wrinkles they’ll have when they’re 80, and how chubby their baby cheeks might have been when they were young. It’s a technological phenomenon, but recently, the app has come under fire, not for its face- swapping action but rather its privacy policy. FaceApp’s privacy policy loosely states that any person using FaceApp will “grant the application a license to use, reproduce, modify, and display user content, all without compensation to the user.”At first glance, the policy seems scary, but before you delete the app from all your devices, take a look at the type of data FaceApp will collect and what that means for you as a user. INFORMATION COLLECTED There is a plethora of information the app collects when you use it, and the most popular method used to collect that data utilizes cookies. Cookies find trends in aggregated data, like web pages visited and items looked up on search engines. Log file information is collected when the content of an app is downloaded to your device. Log files record data like your IP address, browser type, number of clicks on an app, exit pages, and other pieces of information. Data identifiers uniquely identify your device. These will tell FaceApp what you do while in the app. These are used primarily to determine how consumers use the app and to provide personalized ads.

USE OF INFORMATION FaceApp will utilize the information for internal uses such as app updates, bug issues, demographics, and traffic patterns. However, this does not grant the FaceApp developers the right to rent or sell your information to any company outside of FaceApp, whichmay not be the case for other social media platforms. WHO ELSE HAS ACCESS FaceApp does share your information with“affiliate”companies and service providers. Affiliate companies will use your data to improve their own products. Service providers only use your data as much as necessary to provide their varied services and are under strict confidentiality agreements. HOWYOUR DATA IS STORED Your data is transferred and stored in locations across the world where FaceApp and their affiliates or service providers maintain locations. FaceApp and all related companies adhere to the data protection laws of the countries where the data is transferred to, not necessarily where the data originates from. However, many first-world countries have data protection laws that are heavily enforced and keep your information safe. FaceAppmay be relatively safe in terms of data collection, but you should still always be wary when using any phone app, regardless of its origin. When it comes to social media, skepticism and careful browsing is always a good idea. Be sure to research the privacy policy for any social media app you want to use before downloading it.

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