LUXURY IMMERSION PROGRAM
INTRODUCTION
The fascinating journey of Luxury is an approximation to a long lasting way of being that began with the origins of human civilisation. Luxury has been characterised by its elevated nature, a matter of status, a moment of pleasure, unforgettable experiences.
Luxury whether object or service, it contains a strong human imprint – Luxury is of human origin .
But is Luxury one thing? Or is it multifaceted? Is Luxury subjective? Or is it collective?
Anthropological research and historical data have evidenced how Luxury is always evolving, how it adapts to times, demographics, generations. The Luxury Immersion Program will provide you with insightful information on the character of Luxury, its democratisation in the last century and what it has been predicted about its future. You will learn some of the latest trends in the world of Luxury and it will provide you with ideas to design your hotels’ next chapter on the experience of
LUXURY …
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