customers that are a right fit for your skill set and brand. You don’t need to be worrying about covering all these different bases in your market simply to get the business. Some companies do one thing, some do another,” Debbie says. She explains that your expertise in your niche is your calling card. Sandler allowed for them to revitalize both their business’s spirit and their own. The guesswork was gone. The partners explained that the self-doubt and confusion that sometimes arose in some aspects of their business was replaced by a calming reassurance and familial energy that has made their business all the more worthwhile. While they were experiencing success before, they weren’t unlocking their entire potential through gateways they had not yet considered. Seeking advice for your business isn’t a cry for help; it’s a necessary part of growing your business. Having a company structured around relationships is been one of the most rewarding features of Jay and Debbie’s remodeling business today. With newfound insights on economical and psychological aspects of a business, they were able to translate their sales into lifelong relationships that produce something much more worthwhile than income. By partnering with an experienced team of experts with knowledge of nearly every aspect of the working world, other people’s mistakes become your words of wisdom. Sound Builders is proud to have built something their community and newfound family can rely on. The partnership between Jay, Debbie, and their business associates at
of the compressor wouldn’t go through the floor and disrupt the client, who was clearly having a rough stretch with the illness. The client was elated; she said, ‘I can’t believe he was that thoughtful, that he’d do that for us.’ Well, that’s the kind of thing that’s inspiring and satisfying to business owners like us.” When thinking of the same project they did for that particular client, Debbie remembers that a team member suggested that perhaps they should have postponed it because of the illness, but the client gave them the utmost reassurance. She explained that having the team over gave her something to look forward to every day as she was fighting her sickness. By the time they had gone, she was really sad to watch them go. These are the clients that stick for Jay and Debbie. They say they never thought something like that would happen as a result of their work, and they’re very proud it did. Through working with Sandler, Jay and Debbie now encourage their clients to talk to three remodelers. He explains to potential clients that they should be
looking for a relationship. Once they decide who they’re comfortable with, they can move on to the other steps, like estimating, project design, and budget. Choosing who to work with should be based on the best fit for your unique set of circumstances, rather than money. “If there are other contractors who are a better fit for our prospect, then why waste time and energy on something our personalities don’t match with?” Jay says. Debbie remembers a time early on when they looked at any job that came along and thought to themselves, “Well, if so- and-so can do it, so can we.” Sandler taught Debbie to change the way she viewed potential jobs. “You should have
6 | WWW.CROSSROADS.SANDLER.COM
Made with FlippingBook - Online catalogs