STAND OUT HOW CANVA HELPS YOU CREATE CAPTIVATING VISUALS
TAKE A BREAK
Let’s do a quick test. Think about the details from your favorite book. What was the weather like? What did the main character wear? How did they decorate their home? Now try that with your favorite movie. There’s a good chance you remember more of the small details from your favorite movie, but that doesn’t mean you’re a movie buff and not a word nerd. It just means you’re better at processing cues the way all humans are: visually. Recent studies on how humans perceive visuals found that your brain fires more neurons when perceiving images than words. This increases your chance of remembering images. Unless you’re a neuroscientist, this might mean nothing to you, until you consider the kinds of images you’re putting out to your customers and clients every day via social media, posters, flyers, and your website. You need visuals that are up to par with the images that stick best in your customers’ brains, but when you’re not a designer, that can be overwhelming. Launched in 2012, Canva provides free design templates and customization options to help business owners, social media managers, marketers, and even your neighbor to create fun, informative, and engaging graphics that pull in viewers. Users can customize their own images or stock photos for a variety of digital and print platforms using detailed fonts, colors, and graphics. Canva knows design might be like a foreign language to you, so it keeps its format and design hub simple and easy. Users start with a base for the kind of campaign they are hoping to create — such as a Facebook post or a website banner — and Canva’s creation space allows them to get crafty without fidgeting over what the design graphics of its platform mean. Once you have the layout of your image complete, Canva allows you to share your creation straight to social media or receive printed versions. After six years, Canva is still looking for ways to provide their customers with a simpler designing option. In 2018, Canva announced it was partnering with Dropbox to allow users an easier way to utilize their own photos. This gives users more customization options along with the detail-oriented selections provided by Canva. You don’t have to be a neuroscientist to figure this one out. If you want to be memorable, you need great — not just good — visuals for your business. See how Canva can help you be as memorable as your favorite movie. Enter Canva.
We have 20 complimentary copies of this new book to send out. If you’d like one, email joan.stephens@sandler.com or call 208-429-9275 to request your free copy!
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