COVID-19 Perspective
Outdoor meeting spaces are highly likely to become more desirable during the next 12 months, as limited contact is observed by attendees. In addition, team-based activities which do not require close personal contact may evolve as part of larger portfolios of group team development activities.
The Expectation to Do More with Less
Across the industry, budgets have remained flat while the demand for unique experiences, advanced technology and enhanced food and beverage offerings continue to rise. As a result, meeting planners must put innovative ideas for enhanced experiences second to budgets. We asked venues if they have experienced this. 66% said ‘Yes’ and that clients are more willing to lower food and beverage expectations compared to technology. Those who said ‘No’ said that their clients still had high expectations despite unchanged budgets.
Are you seeing a trade-off between tight budgets and higher expectations?
Yes
66%
No
27%
Sometimes
7%
11
IACConline.org & IACCmeetings.com
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