Out of the total workforce, what proportion or millennials are employed by your venue?
25%–0%
35%
50%–26%
35%
75%–51%
23%
100%–76%
7%
What percentage of your millennial workers are in leadership positions or able to influence key decision?
25%–0%
79%
50%–26%
10%
75%–51%
8%
100%–76%
3%
Those who haven’t already need to be hyper-focused on the needs of Generation Z — whose birthdays starting in the mid- to late-1990s now place them as cohort pacesetters entering the workforce, according to MPI’s Jessie States. “Defined by their entrepreneurial spirit and belief in social justice and environmental responsibility, these young professionals will co-define the future of experiences. Event owners will be applying Gen Z’s core values into their experience design.”
— Jessie States of MPI
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