Venues across three continents took part in the research. The profile of venues surveyed includes a high number of IACC-certified venues, where meetings, conferences and training programs represent between 50% and 100% of their business mix. These venues host an average group size of less than 100 delegates and offer dedicated meeting spaces (not just multi-use function rooms). A separate survey was conducted of venue suppliers, which included global meeting space designers, architects, technology companies, nutritionists, and furniture manufacturers. Meetings are often places where the most challenging and innovative work of the year takes place. Venues investing time and money into the design of their physical spaces to support the wellbeing and thought process of meeting attendees ensures a meeting is viewed as a strategic investment, which then transforms behaviours, cultures and delivers success for companies. Below are the meeting venue elements that respondents said will be MORE important in the future than they are now. This report will explore some of the most frequently selected elements in greater detail as we delve into the meetings industry to understand the changes that are taking place, how venues and suppliers can adapt to those changes and what meeting planners should expect to experience at venues.
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IACConline.org & IACCmeetings.com
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