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he brought this light blue jacket that was made of ultra-thin fabric and moved well, so when my arms went up and down, it was not tight on the chest, wasn’t bulky, and wouldn’t make me sweat too much. That was a $500 add-on because he listened and wasn’t afraid to sell. Yes, Danielli took pride in the clothes he sold, and he wasn’t afraid to keep going. Take pride in what you offer. He talked about belts, shirts, pants, and even socks by the end. He laid things out and made bundles, things like, “These four pants can go with these four shirts and those two jackets, so you have a combination of 10-plus outfits just from these core pieces.” Bundling is how you can sell more and up your ticket price at point of purchase just by educating the client about how and when more is better. And guess what? I wasn’t pissed he sold me more. I didn’t curse him, fear him, or hate him. No. I’m writing about him because he took good care of me. Selling is all about taking care of the person in front of you. If you sold more to your clients because your business had better bundling, more upsells, and ways to ask questions and listen, could your business hit a new level? If you sold more with a smile and took pride in selling, could your business revenue go up so you could pay yourself more at the end of the day? Take a cut out of Danielli’s approach and ask more questions, listen more, deepen your offers, and never be afraid to say, “And you could also use this.” 4. How You Can Get to Travel and Do What You Love But Still Make Money I get asked a lot how Anna and I get to travel and have the lifestyles we busted ass to earn. It’s simple, clear, and revealed all the time. You just have to do it. I figured in this newsletter I’d bullet point it out for you, just in case you’re new around here or you need a billy-club beating to the head until you get it.
Shopping at Boggi
lose my heritage as my parents pass away, this was the result we were after.
You see, anything you love teaching can be monetized when you speak to the right people. You can do this too.
3. The Italian Craft of Selling.
One of my favorite clothing lines of all time is Boggi. It’s a modern Italian design that is unique, makes a statement, has great use of color, and fits. I discovered it in Verona, Italy, a year and a half ago. Since they don’t have it in the States yet, I always look for it when I’m in Italy to stock up. In Florence, we found one of their top stores, and I met Danielli. I take notice of great sales people who know their craft and do it with pride, honor, and skill. I came just to try on a jacket or two, with my wife helping coordinate — yes, I need her. I have some skills in fashion, but she makes the final decisions.
As we were trying on clothes, Danielli started doing what any great salesman should do: asking questions.
1. Have passive income streams.
He asked what I needed the clothes for: Was it for an event? Daily use? Work? From that information, he started making suggestions.
You need money coming in that doesn’t need you to be present. My best method for this my Beachbody business that I’ve had for eight years and consistently brings in five figures a month.
What he did next was key as well if you want to make more sales (and I hope you do, because no sales means no business). But Danielli started listening to my conversations with Anna as we were commenting on things. And he took that listening and turned it into new suggestions. Ex: He heard me say these are clothes for when I present and do video work, so I didn’t want them to feel heavy because I would sweat more. So he came out with a smile (always a great selling tool) and said, “I heard you talking, and I have a special suggestion for you.” And
2. Have work you did once that gets you paid over and over.
Create info products that can teach others while you’re traveling so that your influence is still being felt. I built a four-product suite that runs all the time, has people working while I’m off traveling, and brings in income each month, whether I’m running them live or not. You can package your content and expertise into info products this year and get in the game.
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Fitnesspreneur Life • www.vitolafata.com
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