GIRL SCOUT SELLS 300 BOXES OF COOKIES IN UNDER 5 HOURS
If you have an offer for tennis players, does it make more sense to blanket Facebook or to place a print ad in your local paper? Or does it make more sense to place the ad in Tennis Illustrated or Tennis Digest, or to target market fans of tennis on Facebook?
Taken from GKIC newsletter, “A Girl Scout in San Diego sold a staggering 300 boxes of cookies in under five hours by placing herself and her sales table outside a marijuana dispensary. Brilliant.” What does this mean for you and your business? We can learn a valuable marketing lesson from this savvy youngster: Put your offer and your sales efforts in front of the RIGHT PEOPLE at the RIGHT PLACE.
If you have a new solution for runners that can help them deal with recurring knee pain, is it smarter to conduct a talk at your gym or to host it at a local running store and ask them to share the invite with their list of already-interested potential buyers — people who have already bought running attire and shown interest in the world of runners? If you said, “Host a monthly talk at local running
There are a lot of ways to fail at sales, and one of the most common is misuse of the right place.
In my Brand Building Playbook Course, I teach a simple, principled formula (meaning it does not change with fad, social media, or evolving times — it is law, like gravity) for marketing that states this:
The Trifecta of Marketing: Put the right message (offer) in front of the right market (audience) in the right place (media) and you will SELL MORE, SELL FASTER, and SELL EASIER. It is so simple a Girl Scout nailed it without any formal marketing or business training. Who knows if she has super smart parents or friends who helped her figure this out, but that’s how smart marketing is done.
shop so that the RIGHT PEOPLE (runners), hear the RIGHT MESSAGE (how to avoid knee pain while running) using the RIGHT MEDIA (running store/list),” then you see the power in the Trifecta of Marketing! The right eyeballs seeing your targeted ads is the smart way to increase your sales, increase your opt-ins, make more money, and do it faster, just like our savvy young Girl Scout who knew to put her cookies in front of stoners.
Here’s an action step for you: What offer (free or paid) do you need to put in the right place so you can make more sales and help the right people?
PEARL JAM CANTEACHYOUTO STRENGTHENYOUR FAN CLUB 5 WAYS
Why am I sharing this?
I got a notice in my inbox that my Pearl Jam Fan Club membership auto-payment had failed.
Would your members panic if they got a notice that their membership dues failed and they could lose their place in line or access to the privileges you provide?
I literally panicked. You only have seven days to fix it before you lose your membership number and your place in “line” and have to sign up again with a higher number. I’m member 264,232. That might not seem good. But this is a band that’s been around nearly 30 years. There are millions in the fan club. So that number means I’ve been in the Fan Club since 1995 or so.
With Pearl Jam, our membership has privileges.
1. We get two priority-seat tickets to every show.
Continued on page 4 >>>
3
Fitnesspreneur Life • www.vitolafata.com
Published by The Newsletter Pro • www.NewsletterPro.com
Made with FlippingBook - Online catalogs