>>> Pearl Jam continued from page 3
They get $20 per year from each Fan Club member for these privileges — $20 a year might not seem like a lot, but the power is always in the numbers.
Lesson: Butts in seats means more merchandise sold, hence added revenue from most loyal fans.
What are you doing to intentionally get your best people to show up to everything you do?
Let’s say they have 1 million people in the fan club (they do); what’s the math?
2. We can order ahead of the public, and they reserve X number of seats at each show just for their fans.
That’s $20 million a year, direct to the band. No paying the record companies. No middle man.
Lesson: Convenience is a reward today.
It’s safe to say that covers more than their overhead and gives the band members consistent income every year.
How are you creating the convenience factor and making sure your best people know about it?
3. We get to pay them directly, so we get the best pricing, versus having to pay ticketing agencies.
Lesson: Passed-on savings to fans, which creates loyalty.
How can you pass on savings to your lifers, even from your affiliates, vendors, etc.?
4. The earlier you were a fan (hence my panic), the higher priority you get for the best seating among the fans.
Lesson: Reward the lifers in your business.
And this doesn’t even account for merchandise, record sales, etc.
How can you create a “fan club” membership for your most rabid fans?
It’s how a band creates continuity. So good, right?
Hmmm ... Is your mind spinning? It should be.
5. You get free music that’s only released to Fan Club members and not to the public.
“What’s the moral of this story, Vito?” you say.
Lesson: Exclusivity is a reward for your fans.
Figure out a way to get a little money from a lot of people by giving them something special that they panic about if you are going to cancel their spot in line.
How can you create unique offers only your fans get?
Let’s talk about the economics of how brilliant a fan club is for a band like Pearl Jam (and for you in your business), which is not competing for awards, nominations, gold records, etc.
This is basic stuff we’re always talking about in our trainings at vip.vitolafata.com/sales-page-1703796917432134.
Here’s to building your fan club!
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Published by The Newsletter Pro • www.NewsletterPro.com
Vito Lafata • www.vitolafata.com
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