STRATEGIES TO
3. Get better control of their ability to market on social media and finally grow other marketing streams so they are not living and dying by social media. 4. Know how to craft content that matches each offer so it creates a progression of how their unique tribe moves from one offer to the next. 5. Identify their tribe and the unique expertise they have to offer so they can create the solutions that solve their tribe’s unique spoken and unspoken problems and get paid for it!
I had a thread with a fitness coach that I thought would help you. Her question to me was about how to get people to take her “shit” seriously. I think we all get that she means the hard work she’s putting out to help serve the world, like the videos you produce, the posts you make, the emails you write, blogs you post, etc. That can often feel like crap, not because you’re not good, but simply because you’re not doing the right things to create the No. 1 thing you need in order for people to take you seriously…
There it is. If you want to be taken seriously, do those things. Do them consistently.
... and that’s authority.
Authority in the market is what makes you the expert. People take experts seriously. If you want to BE an expert, do what experts do.
If you do that, you can also design a personal brand business that lets you automate the whole process.
If you want to own a skill set like that and be in control of how you get paid more and get taken more seriously, then the “Personal Brand Building Playbook” is designed to help you, because in it we teach you ...
Content marketing and how to understand the principles of authority-building for social media and for your overall marketing.
Continued on page 8 >>>
Experts do this:
1. Elevate their authority so more people take them seriously and buy from them.
2. Have an automated system for educating prospects so they join their programs and community (without being a slave to manual responses).
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Fitnesspreneur Life • www.vitolafata.com
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