5 Strategies Continued from page 7 >>>
Content marketing that builds your authority is a fundamental and essential element of growth. Hard truth — if you don’t learn marketing, you’re always going to be prey to whims of social media. That is not a safe or consistent way to build your business. The mission for all of you should be to get more consistent high-quality content by using education-based marketing (We teach this Week 1) to nurture your prospects so you can build more automated education instead of you having to personally respond all the time. Time suck! Also, for your growth ... you want to start understanding the Trifecta of Marketing (We teach this Week 3). This is such an easy oversight that people miss, especially the MEDIA match. Market-Message-Media match is how you multiply your conversions by 20, if you do it right. (See my point on the Trifecta of Marketing in this newsletter.) You want to know your marketing by knowing how to build bridges from clients’ problems to their solutions and designing your offers using the TPS Framework (Week 2), because the Tribe-Problem-Solution framework is how your offers and content progress people along so they become aware of three things:
2. What are the solutions?
3. Why you?
Your content and funnel need to match relevant offers so you’re building authority by targeting your tribe in the stages they need help. Make sense? In the playbook, we’re going to break down those four steps from the “How to Build Your Personal Brand in 10 Minutes” deeper, and start mapping that out. We’re going to tack on the next layer of the marketing knowledge you need to get better control of your content funnel, and there’s a bonus social media generator course for you guys to work on your Social Media game!
So, if that is what you’re looking for, then it’s the right next step.
Hope to see you there!
Let’s shift the potential of your dreams.
1. What’s the problem?
Recently someone asked me, “How did you get to where you are? You look like you get to work whatever schedule you want, from home. You and your wife work together. I’ve seen on social media how much you travel, your business is still running, and you planted a vineyard. That’s not normal for the fitness industry. WTF.” THE PRICE OF
THE GOOD LIFE
... I did what most people in the fitness industry either hate to do (biz, marketing, and sales) or are not simply aware they should do yet:
1. I study and love selling.
2. I study and love marketing.
I abbreviated that last part to keep it clean. Why? I don’t know — just don’t want to offend any cursing sensitivities. I must be finally growing up.
3. I study business all the time.
I gave this woman the hard answer, the truth, the actionable answer, not a fluffed-up motivation answer. After all, if you’re truly in pursuit of the good life, you have to know the price to pay for the good life. Nothing in life is free or easy. The thief of your money who tells you that should be shunned.
4. I was evolutionary, meaning I was not afraid to let go of how I did things to see how I NEED to do things.
5. I got online faster than most.
6. I built up “off the floor” passive revenue streams earlier than most.
Here are the steps I told her I took. I prefaced it by telling her ...
7. I put out a lot of content and have automated campaigns running my business.
8. I focused on a niche I love to serve, went deep, stayed focused, and then branched out.
9. I invested deeply in my personal and professional development instead of just my fitness expertise.
10. I’m constantly surrounded by people who challenge me.
Continued on page 9 >>>
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Published by The Newsletter Pro • www.NewsletterPro.com
Vito Lafata • www.vitolafata.com
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