There are significant benefits to incorporating philanthropy into your business’s culture. Your company will help the community you serve and contribute to your business growth simultaneously. Kitply Industries has five core values that define the culture of our company, one of which is “Giving Back.” We recognize the importance of giving back to the community that has supported us for so many years. One of the ways we give back is through our involvement with Access Programs for People with Disabilities at Kwantlen Polytechnic University. This program helps students with disabilities develop work- related skills. Kitply supports these students financially through an annual endowment and by giving them a chance to gain professional experience by working in our office for a short time. We are thrilled to support the community and create these experiences for the students who work with us. But the program doesn’t just help the community; it also helps our company. The more involved a company is with the people it does business with, the more it will be recognized. Giving back to the community is positive PR, allowing for customer retention and recognition from within the community and outside of it. By making giving back a priority in your business and participating in local events, word of your business will spread. Additionally, being an active part of your community generates opportunities to create relationships with other businesses. Becoming involved isn’t a complicated process. Do some research and see if there’s any local cause you can support. Are there any charitable organizations that you can donate to? Have you considered partnering with a charity to sponsor an event they’re hosting? Is there an event your team can volunteer to help with? The possibilities are endless. At Kitply Industries, giving back isn’t just about offering our time and resources to causes that matter to the community. To us, giving back is also about improving the community as a whole. At the end of the day, the only reason we stay in business and grow is because of the people we serve in our area, so giving back is our small way of saying thank you. In 2020, with a little research and effort, you can offer that thanks to your customers too. GROWING YOUR BUSINESS THROUGH GOOD WORKS Give Back to Others, and You’ll Help Yourself
3 TIPS FOR EVERY BUSINESS LEADER EXECUTE STRATEGY AND KILL STAGNANCY
“To me, ideas are worth nothing unless executed ... Execution is worth millions.”
Anyone can take this advice to heart, whether you’re a stay-at- home parent or the CEO of a Fortune 500 company. Ideas are easy, but no one becomes successful because they had a great idea. Success comes from putting that idea into action. Being able to execute a plan is a skill every business leader needs. Here are three steps to help you improve your execution. 1. DITCH PERFECTION Have you ever watched a behind-the-scenes featurette of your favorite movie? Some of the most successful films were all but unrecognizable in their early phases. In fact, a lot of early concepts are terrible. Look up the original designs for Woody in “Toy Story” to see for yourself. Fortunately, rather than wait for the perfect script, creators executed their visions and make changes as needed. Putting off action in favor of creating the perfect plan or strategy leads to stagnant business. Successful people know that plans take many shapes before they reach their final form. Don’t jump into something without a clear plan, but don’t be afraid to define your strategy as you go. There’s a reason audiences won’t be flocking to theaters to watch the latest galactic adventures of Luke Starkiller this December. 2. BE METHODICAL While you shouldn’t wait for the perfect plan, you shouldn’t be flying in blind, either. You can be too energetic about execution. Make sure everyone involved in a plan knows their responsibilities. Confusion will torpedo any strategy faster than you can say, “Who was in charge of this?” The Harvard Business Review states, “Having the discipline to organize people, assemble resources, and then generate a plan that others can commit to will collectively improve execution.” 3. EVALUATE, EVALUATE, EVALUATE We’re not saying you should micromanage your team, but you do need to be checking in on a regular basis to evaluate progress on your plan. Schedule monthly or quarterly meetings to go over the strategy. This is where you look for any changes that need to be made and refine the strategy. A smart strategy feels reassuring, but learning to execute a plan is the only way to make progress. The best business plan in the world is worthless if you never follow through.
2 | www.kitply.ca
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