Two Sides Leads Anti-Greenwash Campaign As economic pressures around the globe continue to mount, banks, telecom providers, utility companies and even governmental organizations are increasingly focused on switching their customers from paper to digital services to cut costs.All too often, their custom- er communications attempt to mask these cost-saving efforts, justifying the switch with unsubstantiated en- vironmental marketing appeals such as “Go Green – Go Paperless” and “Choose e-billing and save a tree.” “Not only do these greenwashing claims breach es- tablished environmental marketing standards like the U.S. Federal Trade Commission Green Guides and the ISO 14021 standard, they also are extremely damaging to an industry that has a solid and continually improv- ing environmental record,” saidTwo Sides NorthAmer- ica President Kathi Rowzie. “Far from ‘saving trees,’ strong market demand for sustainably sourced paper encourages responsible forest management and sup- ports the long-term health of forest resources. Many of the organizations we engage are surprised to learn that over the last 30 years, U.S. forests have expanded by some 18 million acres, while net forest area in Can- ada has remained the same at around 857 million acres during the same period.” Two Sides has engaged nearly 1,700 organizations around the globe — in North and South America, Eu- rope, South Africa, Australia and New Zealand — urg- ing them to remove misleading environmental claims about paper from their customer communications.To date, more than 810 of them have complied, 149 of them in the United States and Canada, bringing the North American success rate to 68 percent. Ask the Experts Program Returns To ICEC USA Converting professionals attending ICEC USA, Octo- ber 19-21 at the OCCC in Orlando, Florida, can meet one-on-one with some of the industry’s most accom- plished experts during the “Ask the Experts” program. Attendees are encouraged to bring their technical and operational challenges and participate in this com- plimentary program. Experts are available each show day for 15-minute consultations to help with attend- ees’ specific converting questions and challenges. The 2021 ICEC USA Panel of Experts includes: David Roisum, Ph. D. (Web Handling & Converting); Michael Gaffney (Graphic Management & Flexography); Ken- neth McCarthy (Coating); Rock LaManna (Buying, Sell- ing, & Growing Businesses); and Steve Lange (Process & Material Development).
Flexo Market News
DuPont Packaging Graphics www.cyrel.com/na
DuPont Packaging Graphics is the world’s leading supplier of flexographic printing systems in digital and conventional formats; including Cyrel® brand photopolymer plates, Cyrel® FAST processing equipment, Cyrel® round sleeves, mounting and fin - ishing products. For more than 35 years, beginning with Cyrel®, the first photopolymer printing plate, through to to - day’s digital workflow revolution, DuPont has been driving innovation in the Flexo and package printing industries. The Digital Cyrel® FAST imaging system has been broadly recognized for its efficiency, productivity, print performance, and environmental benefits. Flint Group www.flintgrp.com Flint Group Flexographic Products develops, man - ufacturers and markets an extensive portfolio of printing consumables, including: nyloflex ® photopoly - mer printing plates and processing equipment, and dayCorr ® die-cutting blankets and anvil covers. With a strong customer focus, unmatched service and support, and superior products, Flint Group strives to provide exceptional value, consistent quality and continuous innovation to customers around the world. Harper Corporation of America www.harperimage.com We’ve made ceramic anilox rolls longer than any - one in the world and pride ourselves on being the best in the world. Whether wide web, narrow web, newspaper, or corrugated markets, Harper continu - ously strives to bring new flexographic products and services to the printing industry that will improve the quality of your graphics. Flexotecnica’s patented Safe Sleeve Change ® system and Speedy Clean ® auto washup system are designed to give converters a competitive edge through Flexotecnica’s commitment to research and development. Sales, service and support for Flexo - tecnica presses is provided by KBA North America, Inc. in Dallas, Texas with U.S. resident technicians, an extensive spare parts inventory and an experi - enced, dedicated service staff. KBA-Flexotecnica – Get the Edge www.kba-flexotecnica.com/en/
12 October 11, 2021 Flexo Market News
www.nvpublications.com
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