Results Start at the Top
SETTING UP YOUR SALES TEAM FOR SUCCESS
Is your sales team not getting the results you’d like? It’s easy to criticize their performance, but success starts at the top. Your sales team needs leadership, guidance, resources, and training to succeed. Here are some areas where your business may need to step up to the plate to improve sales numbers long term. Onboarding Before a sales representative can be successful, they must understand what they’re selling and who they’re selling it to. That may seem shockingly simple, but countless companies get it wrong, with 66% of the top-performing sales organizations reporting that they struggle with onboarding. Before letting them fend for themselves, your new
ask questions. Every business should also invest in its sales playbook as a comprehensive guide. Unfortunately, only 29% of surveyed companies say theirs is accurate and updated. Expectations No one can live up to your standards without understanding them. The expectations and metrics you give employees should be unambiguous. Think carefully about what you expect before you announce it. Transparent expectations motivate employees, but shifting goals demoralize. Expectations will change over time, but adjustments should be rare and clearly communicated. Further, ensure your team knows why the change is happening so they can feel like a part of the company’s new vision. Feedback
reps must be fluent in your company’s customer base, value proposition, and offerings. Otherwise, they’ll try to sell the wrong things to the wrong people. Resources
Don’t leave your sales reps in the dark. There’s nothing worse than thinking you’re doing everything right and learning the opposite during your annual review.
Your sales team shouldn’t stop learning after a few weeks. Sales is a complex field, and new issues arise all the time. Where can your reps go for help, and how can they find solutions? Your team needs
It’s also incredibly frustrating for employees to fail but not understand why. Be consistent about telling each team member what is and isn’t working, and follow up to celebrate
mentorship and participation from management; nothing will doom your company faster than employees who are afraid to
improvements. Your reps will feel valued — and more motivated to close the next big deal!
How to Spot Fake Online Influencers IS THIS A REAL BRAND?
The first way to determine if an account is fake is if you notice a comment on one of your pictures saying, “Can you DM us?” If a brand wants to work with you or your child, they will reach out to you directly, not the other way around. If a “company” posts a comment, it’s most likely a bot that sent an automated message after it flagged a specific hashtag or word. If you receive a message from someone saying they are from a particular company, be cautious before accepting their proposal. If the company isn’t messaging you from its main account, it’s most likely a scam. An example of these messages was shown at the beginning of this article. Additionally, since this should be a professional business proposal, if the message includes emojis, it’s another sign that the account is probably a bot.
“Hey! I’m on the promoter team for X business, and we think you are a perfect fit for our ambassador program.” Messages like this and many others are a common tactic that fake brands and scammers use to trick people. Some may think this will only happen to people with large followings, but that’s not always true. Even your child may receive direct messages or comments on photos from scammers who want to take advantage of their naivete.
Furthermore, proceed cautiously if the account asks you to buy their product first or offers an ambassadorship immediately. This is an easy way for scammers to steal your hard-earned money. If a brand wants you to try their products, ensure that it’s in writing that they will give it to you for free or reimburse you. While it’s exciting that a brand wants to work with you or your child, please research and ensure the company is real before accepting any partnership. Trusting your gut and taking preventive measures will go a long way.
So, how do you spot these fake brands and influencers?
When you first look at the individual and the company’s business social media accounts, everything may seem genuine at first. However, the major difference between fake and real influencers and companies is that fake brands will have unauthentic accounts and bots — meaning their audience isn’t even real.
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